Shireen DuPreez

Executive Search. Recruitment. Career Coaching.

Your LinkedIn Profile vs Your Resume – The Important Differences

I am often asked by my coaching clients, “Should my LinkedIn profile be written the same way as my resume?”

The answer is yes and no! To explain the important differences I’ve created a table:

  LinkedIn Profile Resume
Purpose Professional social networking, personal branding, to get found. To get hired.
Audience All audiences. Hiring Manager and HR.
Privacy Public. Private.
Viewer experience Dynamic and evolving. Static.
Time period Past, present and future. Past and present.
Photo Yes. No.
Pictures, colours Yes. No. Use black and white or add one other colour.
Versions One LinkedIn profile. Multiple – tailored for each position.
Length Shorter. Longer.
Tone Professional social tone. Formal.
Tense First person. First or third person.
Importance of keywords Search algorithms, search engine optimisation (SEO) Database search, applicant tracking systems (ATS).

It takes more than a well-written resume to be shortlisted for a position these days. You’ll need a polished LinkedIn profile, too.

careercoachFor assistance with improving your LinkedIn profile and your resume, check out my eBooks here and career coaching options here.

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